May 25

In researching this post, I did a quick, unscientific experiment. I googled, yahoo searched, and ask.com searched “SEO”. In all three cases, Wikipedia results were on the first page. In the cases of Google and Yahoo, the Wiki results were at the top.. In the ever-expanding, far-reaching universe of the World Wide Web, businesses are constantly being challenged to find new ways to expand their consumer base. With top results for Wikipedia on many search engines, you may be wondering if there’s a way to capitalize on this for your business.

Let’s explore some tips to keep in mind, in case you are intrigued about the possibilities of Wikipedia and your business. For starters, you will have to think outside the standard advertising box. This means, you aren’t going to be able to rely on links in articles to drive traffic to your site. This used to be possible but quickly flooded the online encyclopedia with articles of poor information and quality. If you include a link now, a “No Follow” tag is included for external sites.

Another tip: know your audience. This is tried and true advice for all marketing. Wikipedia is a free resource on the net but has a highly respected following. Articles are reviewed by other users and you will be called out on information that’s less than reputable or solid. Think through your Wiki approach before jumping in.

One suggested approach is to become a member of the Wikipedia community and study it from the inside. Lend your expertise to doing edits of others’ pages or start your own page. If you find your articles getting deleted or heavily edited, try to find out why. With time and patience, you really can make Wikipedia work for you—top search results are worth it!

May 19

Internet Marketing has been reaching out to millions of IT savvy users around the world. Whoever has the connection to the internet automatically becomes the target of Internet Marketing. What is Internet Marketing?
In another word, Internet Marketing is also known as online marketing or e-marketing. It is a product or service advertising in the world of the world wide web.

There are many ways to implement the Internet Marketing. There are SEO which is Search Engine Optimisation, PPC which is Pay Per Click, Display Advertising, Text-based Advertising, Software-based Advertising, Emails and Newsletters Marketing and many others. The latest and most popular way is by Social Media Marketing such as blog. There are about two blogs being created every minute and you can imagine how fast it grows.

The one advantage that lead people to Internet Marketing is because of the low cost and highly effective presentation. Therefore, it is no surprise everyone is taking advantage of blogs to advertise their products and services. One quick search on any search engine, you will be able to find millions of blogs listed. Other than just having a blog, you can integrate automatically generated ads being displayed in your blog such as Google Adsense.

There are of course many other sources for blog advertisements but Google Adsense has been the most popular as you can almost see the ads in most of the blogs. People are actually earning so much from Adsense, they can quit their job and stay at home watching their PayPal. So, what are you waiting for?