Internet marketing is becoming more and more sophisticated. New developments are coming on stream all the time. Take the advent of the widget. These little, (or sometimes not so little), pieces of code lurk within an HTML document of some sort and interact with the user of the document. This interaction is aimed at creating interest and in persuading the user to find out more about whatever the HTML document is trying to tell you. Companies will go to great lengths to get you to their site and one of the more insidious methods is via unsolicited e-mail. This is where these little widgets are being used more and more. The internet marketing companies seem to have a million ways of finding your e-mail address. I don’t know all the tricks they employ but often they get their information from other sites you visit and sign into. Unscrupulous internet sites will often sell on their lists of e-mail addresses and before you know it there is an e-mail from a company you don’t know but that knows your e-mail address. Often you will open the mail to see what it is about, particularly if the ‘about’ line intrigues you or appeals to you. This is when you will meet up with the little widget.
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